Final stage manufacturer and distributor of utility trucks, service and supplies
Terex Acquires DUECO
DUECO, Inc. - is a women-owned business and the largest privately owned final stage manufacturer and distributor of Terex aerial lift (bucket truck) and digger derrick equipment nationwide. The company is an authorized distributor of backyard lifts, trailers and articulated cranes, material handlers and a broad range of tools and accessories for the utility and related industries. They also manufacture and sell truck bodies, sell used equipment, service all brands of trucks, provide inspections and truck transfers, rebuild key component and sell parts (including augers). The company provides leasing and fleet evaluations.
Interview Q&A
How long have you been in business?
DUECO was founded in 1955 and we are celebrating our 60th anniversary in 2015.
What is your primary product or service?
We service utility customers, municipalities, tree care organizations, railroads and others with Terex bucket trucks, digger derricks and cranes and other related equipment and services. In 2014 we began offering a wide array of tools and accessories for the trucks so DUECO is a one stop shop for our customers.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Pete Dalum, the founder, began the business in his basement and thought the utility companies would be good partners for building his business.
How do you differentiate yourself from other businesses in your category and area?
DUECO puts the customer first and will customize trucks to their specific needs. We have strong relationships and a senior leadership team that engages directly with the customer and always stands behind their word. We are the only women owned business selling and servicing customers in our marketplace.
How many locations do you have and do you have plans to expand?
DUECO has six locations presently, including two manufacturing locations and six service centers. We explore expansion to meet customer needs. We recently expanded to support customers in Wyoming and Montana and will assure we meet their needs.
Provide detailed directions to your location
We are located on the corner of Bluemound Road and EastMound in Waukesha, about a mile west of Goerke's Corners and a half mile west of the Sam's Club on Bluemound Road.
What type of payments do you accept?
We work with our customers on appropriate alternatives. We offering financing through Terex Utilities.
Who owns your company or runs daily operations?
Judie Taylor, President and CEO and Marikris Coryell, COO and Executive VP lead our organization, providing both vision and day to day leadership.
What is the best compliment anyone can give you?
The Team at DUECO is a great partner, assuring we have safe, quality trucks to keep the lights on for all.
What is your favorite quote or Bible verse?
Make a Difference.